Truly disruptive organizations think outside of the box, they realize that new and inspired thinking can help us change, grow, and breathe new life into a situation without losing who we are. As long as there is clarity on the "why" or the purpose behind the effort - the strategy still remains focused, grounded, and yet innovative. Organization's today have an opportunity; a pivotal moment to turn their mission into culture rather than a wrinkled piece of paper collecting dust in the top drawer.
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An organization that espouses their why, embraces it, and connects it to the bigger picture; empowers their people and provides perspective for their customers. After all, your audience has their own "why" and if we don't hear it and connect to it, we risk becoming irrelevant. Irrelevance doesn't happen because we failed to chase every new trend. It happens when we don't connect with the right trends and build on them to lead. It comes from a refusal to seize the moment and meet the need in front of us.

Every audience's "why" is often foundational and integral to their needs as persons; their why is our opportunity to serve. Service is leadership, it is the opportunity to provide tangible value today to our customers and to the world. It is how organizations develop a real connection with their audiences; through a methodology of meeting needs and creating value. That said, it is only the start. To execute on that vision... Expertise, passion, commitment, and a painstaking love of craft will be pivotal to follow through on the opportunities for growth that will present themselves along the way. But that is just part of the great adventure, for the organization or person who has the courage to persist or at least the wisdom to know they have to improve, success awaits on the other side.

The question is what is your why and are you seizing all of the opportunities available to you to maximize your organization's potential? Let's discuss it and follow through, together.

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